The Dubai Shopping Festival (DSF), running from 6th December 2024 to 12th January 2025, is one of Dubai's most anticipated and celebrated events, and this year, as it marks its 30th anniversary, it promises to be bigger and bolder than ever, transforming the city into a vibrant hub of excitement. From unbeatable discounts and daily raffles, to live entertainment across the city, this is a truly unmissable festive celebration. Beyond shopping, the festive season brings alive enchanting winter markets, live entertainment, captivating concerts, and magical light shows. Popular highlights include the Winter Wonderland at Expo City Dubai, spectacular fireworks displays citywide, and the spectacular DSF special Drone Show lighting up the sky. Whether travelers are seeking the best deals or fun-filled adventures to soak in the festive spirit, DSF offers a perfect blend of shopping, entertainment, and cultural experiences to make the winter season unforgettable.

J1 Beach is the latest premier development on Jumeirah’s stunning coastline, designed to offer a high-end seaside escape in the heart of Dubai. The premium beachfront hotspot blends quintessential elegance with relaxation, featuring exclusive beach clubs, high-end dining, and unique retail outlets. Unwind at one of the three upscale beach clubs or indulge in world-class dining at licensed restaurants headed by international chefs, offering exceptionally curated delights from around the world. Vibrant yet sophisticated, J1 Beach is an idyllic hotspot for those looking to enjoy fine dining by the sea, catch a sunset at a stylish lounge, or relax in a private cabana. Offering direct access to a pristine beach, incredible amenities and many more upcoming exotic F&B venues, this is a truly serene oasis for sun seekers and luxury travelers alike, elevating Dubai’s beach lifestyle to a new level.

Atlantis the Royal is the epitome of opulence with its iconic design, elevated experiences, and world-class services. Perched on Palm Jumeirah, this architectural marvel boasts 795 elegantly designed rooms, suites, and signature penthouses, many of which offer private pools and breath-taking views of the Arabian Gulf and Dubai skyline. Dining at Atlantis the Royal is an out-of-this-world gourmet adventure like no other, with 17 restaurants and bars helmed by Michelin-starred chefs, including world-renowned culinary masters like Heston Blumenthal and José Andrés. Guests can savor an array of culinary surprises from fine dining to creative fusion and beachside bites, catering to every palate in stunning settings. Taking wellness and relaxation to new heights is the AWAKEN Spa, a 3,000-square-meter sanctuary offering bespoke treatments, state-of-the-art wellness facilities, and a tranquil ambiance. The resort’s entertainment options are equally impressive, with a 90-meter sky pool on the 22nd floor, elite lounges, and upscale beach clubs, along with curated art installations and a plethora of immersive experiences. Little explorers are spoiled for choice with exciting Kids’ Club amenities, from dedicated play areas and a water park to a kids’ pool, game room, and specially curated kid-friendly buffets. Atlantis the Royal is more than a luxurious beach resort - it’s a destination where lifestyle extravagance, adventure, and relaxation harmonize to create unforgettable memories, elevating the art of luxury and leisure for the most discerning guests.